Digital and technological convergence

Technological convergence is hardware that can play many platforms

Digital convergence is where everything is digitised from analouge to be on the mainstream (internet).

Digital convergence is also where all these platforms are connected, for example YouTube on Facebook.

Draft Shooting Schedule

Some Media Terms

Visual Codes - what you see in the scene, what makes up the mise-en-scene 

Narrative Codes - how the story is constructed

Semiotics - the theory of signs


Sign - actual object

Signifier - physical attributes of the sign


Signified - meaning constructed from the physical attributes of the object 

Iconic Sign - what the actual object is


Indexical Sign - a sign that suggests something has happened


Symbolic Sign - iconic sign given a sympolic meaning


Syntagmatic Structure - how the narrative is constructed through signs 

Camera Positions and camera movements

Low angle shots: Shot taken from below High angle shot: Shot taken from above

Tracking: Moving the camera itself towards, alongside or away from the subject, or to follow a moving subject

Hand-held shot: Shaky and wobbly camera, no tripod. Convays a sense of immediacy or naturalism.

Pan: Pivoting the camera to a side to scan a scene or follow a moving subject. The camera remains stationary

Arc: A 360 degree trip around the subject 

Point of view shot: A shot from a characters point of view. We are positioned as the character 
Two shot: Any shot with two people in it
Reaction shot: A shot showing a character's response to a piece of action or dialogue 

Framing

Framing

Very long shot/wide shot: this shot is often used at the beginning of a film or sequence and acts as an establishing shot, showing where the action is taking place.
Figures appear small in the landscape.Long shot: A shot in which a figure can be seen from head to toe
Mid shot: Shows the figure from the waist to the head. The character is easily recognisable, but you can also see what they are doing with their hands
Medium close-up: From cheast to headBig close up: Head only, used when expressions are importantExtreme close up: From just above the eyebrows to just below the mouth, or even closer. 

9 Frames Activity

The task set was to create 9 frames that display titles for a film opening.  I created a storyboard/shot list for the film 'CRAVE'. I then found nine pictures off the internet and I Posted them to blogger. This exercise is to give us a more visual sense of how a title sequence should look.

Preliminary Production Task

For our OCR preliminary task we have to record a very short film which contained 3 Basic Rules:
Shot-Reverse-Shot,  Match On Action and the 180 degree rule.

The scenario was a youth comes into a school during lesson times, steals a computer by hiding it in his jacket and makes a run for it.

Location: Cherwell Secondary School (Northsite) Student Entrance Just Past The Gate and the Alleyway that leads from Cherwell to Summertown.
Soundtrack: Dizzee Rascal - 'jus a rascal. This song was chosen because it helps connote the Atmosphere of the scene and particularly how the youth was feeling throughout the scenes.
Editing: The editing is to be limited to the basics; Continuity editing, jump cuts, and fast forwards on Certain Clips.

Shooting Schedule (AM):

9:10 Establishing Shot walking towards the Gate while stealing laptop
9:15 Reverse shots facilitated by a makeshift dolly to keep it smooth
9:20 Action Shot of youth running from the gate
9:30 Tracking Shot of youth running down alleyway
9:40 Reverse Tracking shot round corner of alleyway in front of youth
(give or take 5 minutes for each procedure in the shoot)

Anchorage

Anchorage is basically used in media to attach meaning to something through either the matching of words to images or the juxtaposition of two images which construct a meaning. It is mainly linked to advertisements.
For example picture captions, they tell us in words exactly how the subject should be read/interpreted.

Title Sequence Excercise On The Movie 'Crave'

This exercise shows the the structure of the title sequence of the film 'Crave'.
This Task is to help show us roughly how a title sequence should be/is structured and to help show us how meticulous the planning needs to be to create one of a good quality.
This exercise can be used as a visual reference when we to help facilitate our ideas and film ambitions. This will especially help when it comes to the post production editing stage.

OCR Preliminary Task Evaluation

In my preliminary task we accomplished the three rules
- 180 degree rule,
this was done unconventionally as our video is mainly at a fast pace and we utilised the full range of movements of the rule
- Match on action,
The act was the theft of a laptop in a public place and then running to evade capture, the music I believe fits well with the overall tone of the video.
-  Shot reverse shot,
this rule was repeated and used slightly differently, the first use of it was very typical quick backwards and forwards action. The last use of it was each shot was slightly elongated.

Critisisms:
- I Belive the shots were slightly to shakey.
- We didnt take enough shots so when it came to the editing section I had to cut the same shots into fragments and reorganise them so it gave the impression that we had incorporated many shots into the video.
- I dont belive the camera we used was upto the job as it was quite small and very small input of movement showed hugely in each shot.

OCR Preliminary Task

I made this preliminary task In a group with Alexandra Higgs, we wanted to stray from the generic Preliminary task videos which we found all tended to have lost any sort of distinction between them. We used a 1080p Flip Fino Camera and a bicycle to mimic a dolly shot. It was edited with iMovie for Macbook Pro and gave us our first taste and practice of using the editing software. The sound track is 'Jus A Rascal' By Dizzee Rascal, and it was chosen because we believed it fitted very well with our video.
We chose our actor 'Mamoun Elagab' due to his previous acting experience and he was the most comfortable candidate in front of the camera. 

180 degree rule

The 180 degree rule is a film makers rule that aids continuity. there is an imaginary line in the scene which the camera cannot cross. For example if there are two people walking down the line towards each other, the camera could not cross to the other side and it would reposition how we would see the actors and could potentially ruin the continuity for the audience.
 I found this video to aid my explanation.

Match on action

Match on action means when something happens in the scene, then when there is a cut the same piece of action must be going on. This is also an example of continuity editing and is very important to help the audience continually understanding exactly what happens.

Shot Reverse Shot

Shot reverse shot is a film technique where one character is shown looking at another character, and then the other character is show looking back at the first character. Since characters are shown facing in the opposite direction, the viewer assumes they are looking at each other.

Warner Bros. Entertainment, Inc



Warner Bros. Entertainment, Inc., also known as Warner Bros. Pictures or simply Warner Bros. Is an American producer of film, television, and music entertainment.

The contrast and simplicity of the blue logo on the white background makes it easily recognizable and attractive logo.
The cartoon style letters gives it an attraction to a younger audience which is primarily their target audience.

What is Anchorage?

Anchorage is the fixing or limiting of a particular set of meanings to an image. One of the most common forms of anchorage is the caption underneath a photograph. This Keeps the interpretations of the image around the intended basic point.

DreamWorks Studios Ident

DreamWorks Studios

DreamWorks is an American film studio which develops, produces, and distributes films, video games and television programming. The boy sitting on the cresent mood surrounded by cloud connotes fantasy.

The boy fishing helps signifies to us serenity. as that is what is normally thought of when one thinks of fishing. The I belive the target audience is 3-13 and the iconic logo is unique and very imaginative so it sticks in the mind of young children and it gives them the indexical thought that when they see this logo they like it with happiness and fantasy.

Film 4 Production Company

Film4 Productions is a British film production company owned by Channel Four Television Corporation.

The four is used in a contemporary and new approach and framing the word 'Film'.

The red and white colours are quite bold an contrast well, they help draw you in their target audience who seem to be 16+. The minimalist logo also helps to achive this.

Semiotics

Semiotics: The Science Of Signs.
Being Media Studies I Decided The Most Appropriate Way To Explain Semiotics Was through a Video Format.

Camera Postioning and Framing

Here Is a Youtube Video About Camera Postioning and framing and how it affects your perception of the subject your filming.
http://www.youtube.com/watch?v=JsHhs-g-O7c

Camera Angles

Iv Been Researching Different Camera Angles and Iv made A list of 10 with videos that either explain the shot or just give examples.

-Pan

-Tracking Shot , An example from the Film 'Goodfellas'

 
-Boom

-Tilt (with example of horizontal pan and zoom)

-Dolly

-Birdseye view

High View and Low View

- Neutral view
(Pretty Self Explanatory)

-Worms eye