DreamWorks Studios
DreamWorks is an American film studio which develops, produces, and distributes films, video games and television programming. The boy sitting on the cresent mood surrounded by cloud connotes fantasy.
The boy fishing helps signifies to us serenity. as that is what is normally thought of when one thinks of fishing. The I belive the target audience is 3-13 and the iconic logo is unique and very imaginative so it sticks in the mind of young children and it gives them the indexical thought that when they see this logo they like it with happiness and fantasy.
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